About the Bid Whisperer

Writer's Block was founded over a decade ago by Annie Sen, who brings expertise and experience in devising strategies to win complex tenders and proposals - or "bids", generally speaking. Her capabilities are enhanced by experience in media relations, corporate communications and general proposal and submission management. Most importantly, she has a specialist background in writing winning tenders. It was her passion for helping companies win tenders that saw the birth of Writer's Block Advisory.

In addition to being a part of teams that have submitted winning tenders in excess of $1.5 billion, her capabilities extend to implementing media plans for ASX-listed firms as well as conducting internal communications and training and developing integrated marketing and business development plans.

She has worked on major State and Federal Government tenders for clients which were successful in their submission. Annie has worked to deliver major government tenders (including tenders for DEEWR) and understands how to project manage a team to deliver optimal results. She has contributed to high profile construction, legal, recruitment and other tenders across Australia and understands the nature of the industry. Her experience in the employment services industry includes providing tendering services to a number of Australia’s largest employment services firms as well as writing tenders on behalf of large private and publicly listed companies.

The types of tenders and proposals Annie has worked on includes:

Construction - dams, pipelines, mineral processing plants, roads, rail, hospitals, warehouses and schools
Legal services (panels and sole contracts)
Accounting and financial services (including for one of the Big Four firms)
Energy and resources - mining EPCM, CSG, LNG (FEED and EPCM pipelines) and renewable energy projects
Recruitment and Employment Services
Government - Defence tenders including RAAF bases, offshore naval projects and domestic Defence housing and other projects.
Property development - e.g. Queen's Wharf Development where she assisted one of the consultants of the winning consortium in writing their section of the bid.

Annie's formal qualifications include:

1. Master of Public Relations

2. Bachelor of Journalism

3. Bachelor of Business Management (Marketing).

She was also globally acknowledged by the APMP in 2021 for being one of 40 bid specialists in the world under the age of 40 who have made significant contributions and gained success in their tendering careers.